Do you know someone who is both male and environmentally clueless? Then start training him using the power of positive associations, and get him this for Christmas: The Hot Chix Dig 2009 Calendar: Fighting Global Warming One Pinup at a Time. You can also just buy it for anybody who likes this kind of thing. :-)
The whole Hot Chix Dig project is a clever idea, and it doesn't stop at calendars: check out the rest of their galleries, and the blog as well. I know several of the lovely ladies who've been involved and I'm glad they've had a lot of fun "using [their] best assets for an important cause." So go support them! And follow some of their environmentally friendly tips while you're at it!